ITAP Lecture 7: Development of Ideas and Structure in Moving Image (Principle: 5: Digital Story Telling)

Now days lots of stories are told through digital means. I will take Batman for example; it started off from traditional story telling through paper in this particular case it was a comic book. Batman creators have released many issues of famous comics, to the moment when the films were released. Many producers take inspiration from different medias for their movies, which also makes both more popular. Films based on Batman comics will make the books more popular, as this can be an advertisement for drawn version and films will already have some sort of a fan base and audience, as it would be aimed at people who are already familiar with characters and the story.

Engaging the audience in the media created is important task for any creator and producer. Therefore DVDs are sold in many different formats, people can purchase an extended versions, collectors editions or purchase some additional interviews and “behind the scenes” videos. YouTube is one of the most famous part of promoting any media, as trailer, interviews, reviews etc. are posted on there, and most importantly people can watch it for free. I found some teaser videos before, which just tease the customer, who then will go off and buy the product.

Not as famous as films and comics Batman also had set of TV series, which were broadcasted in 1960’s for two years, having about 120 episodes. Films are more contemporary. Following films release there were games produced, especially now, when gaming industry got bigger. This sort of action would help to build bigger fan base for the produces and help them get financially settled. Audience can relate to the characters and engage in the story through games, which can be great fun for some.

There are many ways producers can engage audience, and with digital world growing bigger and bigger, they have chance of thinking new and original ways of getting their audience involved.